Auburn University Credit Union

My role at Auburn University Credit Union started as social media management, but over time, my. role evolved and allowed me to play a key role in a bunch of different campaigns and collaborations.

So…. What does that mean?

  • Engineered Brand Infrastructure: Developed comprehensive brand guides and maintained an organized asset database to streamline workflows and retain visual consistency across all marketing material.

  • Navigated Strict Technical Constraints: Adhered to airtight design guidelines from global payment networks and third-party manufacturing vendors to design unique debit cards for different AUCU products.

  • Executed Press-Ready Production: Managed end-to-end print preparation (color management, substrate optimization, clear communication with vendors) ensuring accuracy.

  • Brand Development: Developed thoughtful surveys and pitch decks to make sure campaigns were intentional and impactful, not just visually appealing. This also involved closely engaging with subject matter so that we could understand how to break up complex ideas in such a way that would be digestible and informative.

Marketing Material

  1. 2025 A-Day Football Fan

  2. Dog Bandanas for Bring Your Dog To Work Day

  3. Teller Helper Envelope

  4. 2025 Holiday Cash Envelope

  5. 2024 Football Schedule Magnet

Debit Cards

Whenever we were coming up with debit card designs for different AUCU products, we wanted to make sure that the card designs were distinct enough to exist as their own independent products while still being recognizable as part of the AUCU brand. I designed and refined debit cards for Student Solutions account holders, Instant-Issue, and our collaboration with CARE Humane Society (left to right).

Throughout the design process, not only did we have to adhere to the airtight design guidelines set by Mastercard, but we also had to make sure our designs met the standards set by our third-party manufacturer, Affinity (whom we communicated with regularly throughout the process).

With the AUCU CAREs Debit Card, cardholders can support the CARE Humane Society at no extra charge. At the end of every quarter, Auburn University Credit Union will donate a portion of the interchange income to CARE.

Humane Society

  1. AUCU CAREs Mobile Wallet Design

  2. Support With Every Swipe Tee

  3. Support With Every Swipe Button

  4. Support With Every Swipe Tote

  5. Collapsable Vertical Banner

  6. AUCU CAREs Debit Card Acrylic Pin

Tiger Rewards Checking

Auburn University Credit Union began rolling out “Tiger Accounts” in the beginning of May 2026. The first product of the suite, “Tiger Rewards Checking,” was introduced as something of an advanced basic checking account. To be clear, Tiger Rewards Checking did not replace basic checking as it is still available upon request, but all checking accounts were automatically upgraded to Tiger Rewards Checking. Because, unlike basic checking, Tiger Rewards Checking required a monthly deposit, we needed to inform members about the switch. Powered by Econocheck, we had to make sure all marketing material adhered to their marketing guidelines and disclosures. A lot of the bonus features were complex, so we really had to be intentional about how information was presented.

For the informational pamphlet, we thought about how to effectively break up the information for someone completely unfamiliar with the product. As for the sales tool, we wanted to create a guide that covered the basics. Because there was a lot of negative space after we condensed the benefit descriptions, we utilized the back page for quick notes since it would be utilized during employee training.

Informational Pamphlet | Trifold

Intended for both current members and prospective members. Information is organized to thoroughly guide the reader through all benefits.

Sales Tool | Accordion

Distributed among employees during training, can be viewed by non-employees. Information is organized for quick navigation.

Student Solutions

Auburn University Credit Union’s Student Solutions program is a set of financial tools and guidance tailored help students and students-to-be navigate expenses associated with higher education. It includes special savings and checking accounts, honor roll perks, financial wellness resources, credit building tools, and a student loan marketplace.

For this campaign, we focused on creating a product that was still recognizable as part of the AUCU brand, but figuratively and literally softer around the edges.

  1. Informational social media post encouraging young people to budget

  2. Billboard (Mockup. There actually was a billboard but unfortunately it was in Montgomery).

  3. Napkins passed out at a University basketball game with pizza.

  4. Acrylic keychain

Sublimation Printing on Toilet Paper

Okay well don’t come crying to me when your toilet paper leaves guests feeling uninspired.